Sometimes as chiropractors, we are seen as being overly simplistic in a world where complexity is highly valued.
On television medical dramas the doctor who can uncover the the disease diagnosis (at the last minute, of course) is the hero. And the more obscure the disease diagnosis and the greater amount of detective work that can go into putting it all together, the better.
You never saw Dr. House check the heel tension and palpate the upper cervical spine of a patient and say, “There are indicators for adverse mechanical cord tension at C1. Let’s adjust him so that his brain has the best opportunity possible to express health through the nerves, and THEN see if he needs surgery.” It might make for a more exciting show if this plot twist happened once. But if he started by checking the spinal health of every patient and adjusting them as needed before anything else happened, some might say this would make for a boring tv show.
Can it really be so simple as that everyone in the world, since they have spines and brains, need to have their spines checked and adjusted regularly for optimized function and wellbeing?
Yes. Well, if they want to function optimally they do. No matter what’s going on in the body or in life, would it help to have a brain and body able to communicate without extra stress on the communication and power supply that runs your body? No matter what’s going on, is it likely to more helpful, or less helpful, to have the communication and power supply to the body not functioning at it’s best? It’s true, it really is that simple.
If you have a brain and a spine, and you live in the 21st century United States, there is a very low chance that you won’t benefit in the short term and the long term from having your spine and nervous system cared for on a routine basis.
Should they all be in care at New Day, receiving Network Care? Maybe, maybe not. One of the things that struck me the most about the first practice where I was a practice member, pre chiropractic school, was that even a casual observer would notice that all walks of life were in her care.
For me, as someone new in Network Care and, despite the great results I was getting, somewhat doubtful and cynical, seeing all walks of life benefit from the care helped me fully understand that by connecting the brain and the body through the nerves and reorganizing stress-based neural responses, chiropractic helps you be your best self. Not someone else’s idea of what your best self is or should be. Your ability to benefit from care has nothing to do with your personality.
Then again, we all have personalities, and histories, and concerns. Is it possible that someone might not benefit from my care, and would want or need another form of chiropractic or would want to work with with another chiropractor instead? Absolutely. It has been a rare experience in my 5 years of practicing at New Day, but it may be the case that something comes between a practice member and their healing at New Day, and they might be better served elsewhere where they can focus better on their healing. There are lots of other great chiropractors out there, and I am happy to recommend to them.
There is one caveat I’ll make to further explain “anyone can benefit from care at New Day.”
Anyone who has studied marketing knows that to say that your ideal client is “anyone with a spine” is NOT an example of effective marketing. There IS something special that identifies a New Day potential practice member or community member.
I recently had the opportunity to write a description of our ideal client for a new networking website called Alignable. This is what I came up with:
“At New Day we help people people with stress and aches and pains live their best lives possible through this energizing chiropractic approach. Many of our clients seek us because they are turned off by the traditional chiropractic approach, or have had a bad experience, and want to experience the benefits of having their nervous systems reprogrammed from the inside out. We help busy young professionals, entrepreneurs, creatives, influencers, and their families. Our Lincoln Square area practice is conveniently located to people who live and/or work downtown, the north side, and neighboring suburbs. Come experience the care that personal development guru Tony Robbins calls, ‘amongst the most powerful sources of transformation I have ever experienced or seen.’”
Busy young professionals, entrepreneurs, and creatives (and their families), all tend to have one thing in common– they do not see themselves as “basic” or “run of the mill” and rather are in the market for something that really adds value to their lives. Something that brings them MORE of all the things they want to experience, and not just less of the things they don’t like.
Do you agree that you’re not run of the mill? That spinal care can potentially help everyone? That Network Care adds value and gives you an edge in life? Or disagree?? Please comment below.
